{"id":4901,"date":"2019-04-07T05:04:23","date_gmt":"2019-04-07T05:04:23","guid":{"rendered":"https:\/\/megacomercios.com\/?p=4901"},"modified":"2022-08-26T16:06:26","modified_gmt":"2022-08-26T16:06:26","slug":"como-usar-el-email-marketing","status":"publish","type":"post","link":"https:\/\/megacomercios.com\/index.php\/2019\/04\/07\/como-usar-el-email-marketing\/","title":{"rendered":"\u00bfC\u00d3MO USAR EL EMAIL MARKETING?"},"content":{"rendered":"<p>El email marketing sigue siendo a la fecha una excelente herramienta de comunicaci\u00f3n con los clientes. Como estrategia digital genera muchos beneficios para una empresa ya que permite la comunicaci\u00f3n directa con clientes y prospectos adem\u00e1s de construir relaciones.<\/p>\n<p>Posee gran efectividad para generar resultados de acuerdo a los objetivos definidos en la estrategia de marketing digital. En relaci\u00f3n a esto podemos enumerar las ventajas principales que tiene su uso:<\/p>\n<ul>\n<li>Econ\u00f3mico ya que permite ahorro en costos de publicidad<\/li>\n<li>Permite llegar a grandes cantidades de audiencia<\/li>\n<li>Optimizaci\u00f3n de tiempos al utilizar herramientas que permita automatizar los env\u00edos<\/li>\n<li>Genera engagement sobre todo al personalizar los correos<\/li>\n<li>Estad\u00edsticas para seguimiento de las campa\u00f1as<\/li>\n<li>Permite integrar las redes sociales de la empresa<\/li>\n<li>Incrementa el tr\u00e1fico hacia nuestro sitio web<\/li>\n<\/ul>\n<p>Para comenzar es necesario:<\/p>\n<ul>\n<li>Formular una estrategia que incluya los objetivos que desea alcanzarse con esta herramienta.<\/li>\n<li>Posteriormente debe definirse el tipo de contenido que se enviar\u00e1 en el email<\/li>\n<li>Frecuencia con que se llevar\u00e1 a cabo los env\u00edos<\/li>\n<li>Segmentaci\u00f3n de los destinatarios de acuerdo a los temas que se comunicar\u00e1<\/li>\n<li>Calendarizaci\u00f3n, definiendo las fechas del mes y aquellas que tengan relaci\u00f3n con alguna de las tem\u00e1ticas<\/li>\n<li>Determinar la herramienta a trav\u00e9s de la que se ejecutar\u00e1 el env\u00edo de los emails y que permita utilizar formatos adecuados, segmentar la base de contactos y generar estad\u00edsticas de los mensajes enviados<\/li>\n<\/ul>\n<p>Teniendo claro estos puntos podemos enumerar a continuaci\u00f3n los usos m\u00e1s adecuados que podemos hacer del email marketing:<\/p>\n<ol>\n<li><strong>Creaci\u00f3n de campa\u00f1as de publicidad. <\/strong>Permite fortalecer el reconocimiento de la marca o empresa sobre todo al incluir casos de \u00e9xito o testimoniales.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Boletines informativos. <\/strong>Con t\u00edtulos llamativos, informaci\u00f3n relevante y llamadas a la acci\u00f3n para establecer comunicaci\u00f3n frecuente con la audiencia.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Bienvenida a clientes. <\/strong>Es un m\u00e9todo utilizado para lograr la atenci\u00f3n al demostrar que se desea mantener una relaci\u00f3n con clientes que han adquirido nuestros servicios e incorporar informaci\u00f3n de presentaci\u00f3n y servicios adicionales.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li><strong>Encuestas.<\/strong> Es una forma de validar y depurar nuestra base de datos de emails, as\u00ed mismo permite segmentar de forma m\u00e1s eficiente y conocer m\u00e1s a detalle a nuestra audiencia.<\/li>\n<\/ol>\n<ol start=\"5\">\n<li><strong>Fidelizaci\u00f3n. <\/strong>A trav\u00e9s de ofertas personalizadas, saludos en fechas importantes y campa\u00f1as de marketing relacional.<\/li>\n<\/ol>\n<p>Algunas plataformas disponibles para el env\u00edo del email marketing son:<\/p>\n<ul>\n<li>Acumbamail<\/li>\n<li>Mailchimp<\/li>\n<li>GetResponse<\/li>\n<li>Benchmark Email<\/li>\n<\/ul>\n<p>Existen muchas otras sin embargo estas son las de mayor uso. Es importante conocerlas para seleccionar la que m\u00e1s pueda adaptarse a nuestras necesidades y objetivos. Si deseas m\u00e1s informaci\u00f3n o asesor\u00eda contacta <a href=\"https:\/\/megacomercios.com\/contactenos\/\"><u>aqu\u00ed<\/u><\/a><\/p>\n<p>Fuentes: <a href=\"https:\/\/www.juancmejia.com\/marketing-digital\/que-es-el-email-marketing-cuales-son-los-usos-y-beneficios-de-esta-estrategia-de-mercadeo\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.juancmejia.com\/marketing-digital\/que-es-el-email-marketing-cuales-son-los-usos-y-beneficios-de-esta-estrategia-de-mercadeo\/<\/a><\/p>\n<p><a href=\"https:\/\/vilmanunez.com\/estrategia-para-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/vilmanunez.com\/estrategia-para-email-marketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El email marketing sigue siendo a la fecha una excelente herramienta de comunicaci\u00f3n con los clientes. Como estrategia digital genera muchos beneficios para una empresa ya que permite la comunicaci\u00f3n directa con clientes y prospectos adem\u00e1s de construir relaciones. Posee gran efectividad para generar resultados de acuerdo a los objetivos definidos en la estrategia de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5788,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[76],"class_list":["post-4901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00d3MO USAR EL EMAIL MARKETING? - Grupo Megacomercios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megacomercios.com\/index.php\/2019\/04\/07\/como-usar-el-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00d3MO USAR EL EMAIL MARKETING? - Grupo Megacomercios\" \/>\n<meta property=\"og:description\" content=\"El email marketing sigue siendo a la fecha una excelente herramienta de comunicaci\u00f3n con los clientes. 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