{"id":4904,"date":"2019-05-08T05:26:48","date_gmt":"2019-05-08T05:26:48","guid":{"rendered":"https:\/\/megacomercios.com\/?p=4904"},"modified":"2022-08-26T16:05:18","modified_gmt":"2022-08-26T16:05:18","slug":"mi-logo-representa-a-mi-negocio","status":"publish","type":"post","link":"https:\/\/megacomercios.com\/index.php\/2019\/05\/08\/mi-logo-representa-a-mi-negocio\/","title":{"rendered":"MI LOGO, \u00bfREPRESENTA A MI NEGOCIO?"},"content":{"rendered":"<p>Actualmente existen plataformas y sitios que permiten descargar plantillas de logos que ya est\u00e1n predefinidos. Sin embargo, \u00bfnos gustar\u00eda que un d\u00eda veamos un negocio con un logo id\u00e9ntico o muy parecido al de nuestra empresa? \u00bfqu\u00e9 consecuencias podr\u00eda tener para nuestro negocio que los consumidores nos confundan con otra empresa?<\/p>\n<p>Todos conocemos logos que han sido emblem\u00e1ticos con el paso del tiempo, que con solo verlos en una calle, en una foto, en un papel o en cualquier parte, traen a nuestra memoria inmediatamente una marca o una empresa y nos motivan para adquirir un producto o servicio.<\/p>\n<p>Antes de defininir c\u00f3mo ser\u00e1 nuestro logo, debemos estudiar el mensaje que queremos que transmita y conocer adem\u00e1s cu\u00e1l es el tipo de logo que m\u00e1s se adec\u00fae a nuestro negocio:<\/p>\n<ol>\n<li>Logotipo: son los que est\u00e1n formados \u00fanicamente por textos y tipograf\u00edas.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4905 aligncenter\" src=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/1-300x99.png\" alt=\"\" width=\"300\" height=\"99\"><\/a><\/p>\n<ol start=\"2\">\n<li>Isotipo: consisten en una figura o imagen representando a una marca.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4906 aligncenter\" src=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/2-300x169.png\" alt=\"\" width=\"300\" height=\"169\"><\/a><\/p>\n<ol start=\"3\">\n<li>Imagotipo: es la uni\u00f3n de los dos anteriores, es decir de un isotipo (imagen) con un logotipo (texto).<\/li>\n<\/ol>\n<p><a href=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4907 aligncenter\" src=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/3-300x90.png\" alt=\"\" width=\"300\" height=\"90\"><\/a><\/p>\n<ol start=\"4\">\n<li>Isologo: es la uni\u00f3n de texto e imagen, pero que no pueden separarse.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4908 aligncenter\" src=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/4.png\" alt=\"\" width=\"207\" height=\"209\"><\/a><\/p>\n<ol start=\"5\">\n<li>Monograma: consiste en la uni\u00f3n de las iniciales del nombre de una empresa que forman un s\u00edmbolo.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4909 aligncenter\" src=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/5.png\" alt=\"\" width=\"262\" height=\"131\"><\/a><\/p>\n<ol start=\"6\">\n<li>Emblema: consisten en dibujos (que pueden ser enigm\u00e1ticos) dentro de formas cerradas y tienen como fin representar una idea.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4910 aligncenter\" src=\"https:\/\/megacomercios.com\/wp-content\/uploads\/2019\/05\/6.png\" alt=\"\" width=\"232\" height=\"232\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Conocer lo tipos de logo y contar con uno que nos distinga se vuelve tan importante, y es que tener un buen logo permite:<\/p>\n<ul>\n<li><strong>Diferenciar de la competencia.<\/strong> Es como nuestro documento de identidad, nos vuelve \u00fanicos, nos identifica y muchas veces sin necesidad de colocar un nombre, permite que sobresalgamos en un mercado tan lleno de abundantes competidores.<\/li>\n<\/ul>\n<ul>\n<li><strong>Es la imagen del negocio.<\/strong> Ya sea que el logo tenga o no relaci\u00f3n con el nombre de la empresa, este representa al negocio. Es lo que acompa\u00f1ar\u00e1 en cualquier tipo de documento, material publicitario, papeler\u00eda y todo aquello que utilicemos en el d\u00eda a d\u00eda, creando as\u00ed prestigio.<\/li>\n<li><strong>Atrae consumidores.<\/strong> Se posiciona en la mente de los consumidores, creando reputaci\u00f3n. Recordemos que al tener una reputaci\u00f3n, habr\u00e1 m\u00e1s clientes y por lo tanto mayor crecimiento del negocio.<\/li>\n<li><strong>Crea conexi\u00f3n emocional. <\/strong>En la medida que estamos cerca de la comunidad, cuando creamos empat\u00eda y brindamos al p\u00fablico lo que busca, se logra posicionar una marca en la mente de los consumidores, generando sentimientos y creando a su vez lazos que permiten que ellos mismos o incluso influencers sean comunicadores de un negocio o marca. En este sendito, lo primero que recordar\u00e1n ser\u00e1 el logo del negocio.<\/li>\n<\/ul>\n<p><strong>&nbsp;<\/strong><\/p>\n<p>En conclusi\u00f3n una parte esencial al iniciar un negocio, es contar con un logo que nos distinga, que nos identifique y conecte con el p\u00fablico.<\/p>\n<p>Si a\u00fan no tienes logo o deseas refrescar el que tienes para darle un nuevo giro a la imagen de tu negocio, ponte en <a href=\"https:\/\/megacomercios.com\/contactenos\/\"><u>contacto<\/u><\/a> con nosotros<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualmente existen plataformas y sitios que permiten descargar plantillas de logos que ya est\u00e1n predefinidos. Sin embargo, \u00bfnos gustar\u00eda que un d\u00eda veamos un negocio con un logo id\u00e9ntico o muy parecido al de nuestra empresa? \u00bfqu\u00e9 consecuencias podr\u00eda tener para nuestro negocio que los consumidores nos confundan con otra empresa? Todos conocemos logos que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[77],"class_list":["post-4904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MI LOGO, \u00bfREPRESENTA A MI NEGOCIO? - Grupo Megacomercios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megacomercios.com\/index.php\/2019\/05\/08\/mi-logo-representa-a-mi-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MI LOGO, \u00bfREPRESENTA A MI NEGOCIO? - Grupo Megacomercios\" \/>\n<meta property=\"og:description\" content=\"Actualmente existen plataformas y sitios que permiten descargar plantillas de logos que ya est\u00e1n predefinidos. Sin embargo, \u00bfnos gustar\u00eda que un d\u00eda veamos un negocio con un logo id\u00e9ntico o muy parecido al de nuestra empresa? \u00bfqu\u00e9 consecuencias podr\u00eda tener para nuestro negocio que los consumidores nos confundan con otra empresa? 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